Cross Culture

Cross culture refers to the interaction of employees from different regions or countries in business environment bringing different viewpoints, values and business practises. It occurs mostly if an individual his transferred from his/her location to another in a different country. Cross culture is an important issue in business since for trade to be successful it requires a smooth interaction of employees from various cultures with and background. In many countries, several companies train their employees on how to interact with other employees from other cultures to develop positive cross-cultural experience.

The company ensures the employees learn the culture and language of those around them and the other cultures. If the manager in the company cannot communicate or understand his/her employee’s language or culture, he/she is likely to lose employees credibility. Keys for a successful cross-cultural communication includes: Organizing productive interactions which ensures a win-win for all parties, organizing strategies for business cycle and relations on appropriate levels of business hierarchy, timing and formality, learn the dos and don’ts of country and culture with which your partnering with and adapting business approach and marketing material.

Importance of cross-culture

Firstly cross-culture supports teamwork and they are mostly focused which as great impact on marketing material and business style. It expresses the importance of knowing other cultures value, patterns and means of communication with other employees to avoid misunderstanding with them. Cross-cultural helps in acquiring skills that is necessary not only to work in domestic multicultural groups but also in international ones. It promotes other business activities like living and working in an environment where everyone can talk freely, smooths working of the project team and sensitivity while responding to clients, customers and markets. Cross culture gives a high advantage to those people who know how to communicate other cultural languages both in professional contexts and in person.

Barriers to cross-culture

There are several barriers which hinder successful cross culture communication among employees of a company from different cultures. Firstly language is one of the common obstacles. This is whereby employees from the same culture were speaking the same language mostly having misunderstanding with each other. Also language causes misunderstanding to people from different culture due to the mispronunciation of words. Secondly miscommunication can be caused by behaviours of people whereby certain behaviours have different interpretations in different cultures. Behaviours include different body languages that have different meaning. They are; use of nodding to indicate understanding or agreement and different facial expression.